A proven record of growing revenue through grant driven cause marketing.

Donegan Media Services , LLC is a specialty media consulting firm that generates New and Exclusive revenue by creating grant driven multi-platform media campaigns. These campaigns have generated over $10M in new, direct revenue in Hartford, CT, Indianapolis, IN, and Raleigh, NC. Both the NAB and The NAB Educational Foundation have recognized these campaigns as examples of excellence with the Service to America Award. Additionally, the FOX Sales Advisory Committee (SAC) consistently recognized Donegan’s team for their “Best Practices” in each sales category during their annual regional conferences. Only Donegan Media Services has a proven track record of creating revenue through grant driven cause marketing. To see examples of these campaigns click on the portfolio.


Matt Donegan – President

Donegan developed his passion for cause marketing in 2000 when he won the Fox Across America Award for the most creative sale among all affiliates. This multi-grant driven sale to the State of Connecticut for early childhood development involved creating a consortium of local legislators, government officials, non-profits and the private sector.

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Matt Donegan is a 30 year broadcasting veteran. He has developed his unique sales approach in Boston, Providence, Norfolk, Hartford, Indianapolis, and Raleigh. Donegan began his career in the management trainee program at Leo Burnett in Chicago. As a media buyer and planner he bought time and developed media plans for national clients such as P&G, Kellogg’s, and Prestone Anti-Freeze. He was then promoted to account services working on the United Airlines and Hewlett Packard accounts.

After Donegan’s national ad agency experience, he embarked on a career in media ad sales. As an Account Executive. Local Sales Manager, National Sales Manager and Director of Sales, he achieved considerable success creating new business models working for Gannett, Viacom, Paramount, NBC, Tribune, Sinclair and Capitol Broadcasting.

In 2000, Donegan won the prestigious Fox Across America award recognizing the most creative local sale in the country by the Fox Affiliate Board presented at NAPTE. In 2008, Donegan was awarded a scholarship to the NAB’s Broadcast Leadership Training (BLT) program in Washington, DC and graduated from this selective 10 month MBA style executive program. In 2010, Donegan and his team at WRAZ-TV in Raleigh won the prestigious NABEF Service to America Television Award. This award recognizes the compilation of station marketing campaigns that have significantly impacted their communities. AIDS Testing, Foreclosure Prevention and Adult Literacy were some of the campaigns recognized for achieving this award.  These campaigns combined, generated an average of over $750K a year of NEW and EXCLUSIVE, grant driven revenue for the station.  In 2015, Capitol Broadcasting won the NABEF Service to America Community Award for eNOugh, a domestic violence awareness campaign that was launched by WRAZ-TV under Donegan’s leadership.  A grant from the Governor’s Crime Commision helped underwrite this exclusive campaign.  See video here:

Donegan is a dual Goodmon Fellow and a 2013 graduate of Leadership Triangle’s Transforming Leaders program.He has been a member of the Fox Sales Advisory board for 13 years. He completed Leadership Triangle’s Coaching training program and has coached current and future leaders in the Triangle.

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